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Blue ticked off: the controversy over the MSC fish 'ecolabel

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The MSC Blue Fish Label, Marine Stewardship Council

North Sea cod to lose 'blue tick' sustainability label as fish

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SustainableFishCity (@FishCities) / X

SustainableFishCity (@FishCities) / X

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Marine Stewardship Council Australia & New Zealand

The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags - ScienceDirect