Introducing New Shad & Bluegill Colors From ZOOM!

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34 killer soft baits for bass fishing - Bassmaster

New and improved, the Ultimate Bluegill is the most realistic Bluegill bait ever made. It sits nose down like the original Mattlures Bluegill, but now

Mattlures Ultimate Bluegill Series Swimbait

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Berkley Powerbait Agent E Swimbait – Fishing World

DESCRIPTION A frog that likes to fly! Cast a Scum Frog Launch Frog and see for yourself. With one of these topwater hollow bodies at the end of your line, epic long-flying casts become routine. The frog's unique tungsten parasite weight system adds weight without bulking up the hook shank, keeping attention on the buoyant, water-displacing body and 40-strand premium-silicone skirt legs.

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Berkley Powerbait The Champ Swimmer Soft Jerkbait

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast it without fear where traditional glide baits previously have not been able to reach.